A major update is underway for one of the region’s top marine dealerships as S2 Marine joins their curated lineup of boat brands. Known for offering reliable, high-performance products for both avid anglers and recreational boaters, the dealership is aligning its strategy for the remainder of the year by focusing on what matters most: quality, performance, and long-term customer satisfaction.
This shift includes an updated inventory approach that not only adds a new high-caliber offering in S2 Marine, but also gradually phases out other brands, narrows focus to core products, and enhances support for repower customers through Mercury — one of the most trusted names in marine engines.
S2 Marine has steadily built a reputation for producing boats that strike the ideal balance between rugged dependability and advanced design. Whether you’re fishing remote waters, cruising with the family, or using your boat as a workhorse, S2’s lineup delivers both strength and precision. This brand addition allows the dealership to better meet the needs of boaters looking for performance-backed vessels with quality craftsmanship.
The move also reflects a trend in consumer demand — more customers are choosing to invest in boats that offer reliability, technology integration, and manufacturer support. S2 Marine fits that bill. Expect to see more content, promotions, and in-stock inventory around this exciting new line as the dealership leans into its strengths for the summer and fall seasons.
For those considering a SunChaser Pontoon, this is the time to act. The dealership has announced that while SunChaser models will remain available for the short term, once the current inventory is sold through, they will no longer be offered. This isn’t a reflection on quality — SunChaser has long been known for comfort, spacious layouts, and versatile family-friendly builds — but rather a strategic realignment toward brands that better match long-term business goals and regional demand.
SunChaser Pontoons have been a solid option for weekend leisure, tubing, and casual cruising. For customers who’ve had their eye on one, it’s now a “when they’re gone, they’re gone” situation. Financing options and end-of-inventory specials may be available on remaining units.
Even as inventory changes, one thing remains constant: Mercury engines are the backbone of the dealership’s repower services — and for good reason. As the largest Mercury repower center in the area, the business continues to support hundreds of boaters who are looking to upgrade without purchasing an entirely new vessel.
Mercury engines are renowned for fuel efficiency, quiet operation, and industry-leading performance. From weekend bass fishing to extended trips on open water, Mercury repowers offer a cost-effective, performance-driven solution that’s hard to beat.
As part of their commitment to excellence in this area, the dealership not only stocks a variety of Mercury outboards, but also offers professional installation, diagnostics, and ongoing service support for Mercury customers.
Once the SunChaser inventory is fully phased out, the dealership’s attention will focus exclusively on three key product lines:
Mercury Repower Engines
Blazer Bass Boats
Excel Boats
Each of these brands has been carefully chosen for their performance characteristics, customer satisfaction, and strong manufacturer support. Let’s take a closer look:
Built with tournament performance in mind, Blazer Bass Boats are favored by serious anglers who want speed, control, and fishability all in one. These boats are known for cutting through choppy water, staying on plane fast, and delivering unmatched stability while casting. For those who take competitive fishing seriously — or simply want a boat that keeps up with their passion — Blazer is the answer.
Excel Boats are built for adventure. Known for their tough, all-welded aluminum hulls, these boats are popular among duck hunters, bowfishers, and anglers who need a rugged, no-nonsense boat that performs. With a reputation for durability and versatility, Excel Boats are ideal for shallow water, backwoods navigation, or any situation where reliability matters.
This inventory strategy isn’t just about streamlining the product catalog — it’s about offering more value, less confusion, and stronger support. By focusing on a refined group of high-quality products, the dealership can better serve its customer base with deep product knowledge, fast service, and the confidence that comes from working with brands that consistently deliver.
The new strategy also enables the team to provide more specialized promotions, better warranty support, and personalized repower options — particularly for Mercury customers who continue to represent the heart of the business.
Whether you’re looking to repower your current setup, explore a serious fishing upgrade, or make a move into a reliable new boat before the season ends, now’s the time to visit. With the addition of S2 Marine, exclusive attention on Mercury, Blazer, and Excel, and the final SunChaser Pontoons moving fast — the opportunities are here, but they won’t last long.
Your go-to source for Lake Fork’s hottest fishing reports, community updates, and tournament results. Stay informed and connected with all the angling action happening on one of Texas’ most renowned fishing lakes. Join the conversation and keep your line tight!
Never miss any important news. Subscribe to our newsletter.
